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Graphic & Communication Design

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Bachelor of Science

Graphic & Communication Design Department Website

The Graphic & Communication Design Program prepares students for exciting careers in visual communication: graphic design, advertising, illustration, photography, typography, packaging, publication and multimedia. Grounded in the elements of design, the curriculum prepares students to meet the technological challenges of this fast-paced career through experiences in design software such as: the Adobe Creative Suite 3 (including InDesign, Photoshop and Illustrator), Flash, Dreamweaver, Final Cut and Quicktime Pro. The first two academic years, known as the Foundation Program, culminate with the Mid-Collegiate Review process (see below). The student then moves into the Professional Program, which emphasizes presentation opportunities, internships, team problem solving and professional portfolio development.

Mid-Collegiate Review
Prior to enrolling in upper level design courses, transfer students and students who have reached the mid-point (second semester of the sophomore year) in the Graphic & Communication Design Program, must pass a Mid-Collegiate Review. In an interview with the student, the faculty will assess the student's work from all foundation courses along with the student's motivation and attitude, presentation skills, career goals and academic record. The criteria for the review is fully outlined prior to the meeting, and the student will receive a written evaluation following the interview. As a result of the review process, the faculty will recommend that the student either: (1) continue in the Graphic & Communication Design Program, (2) continue in the program with recommendations (e.g. attend summer classes or complete individualized assignments), (3) continue in the program with requirements (e.g. take specified courses or attend summer classes), or (4) change majors before the next academic term. It will be the professional consensus of the faculty, and not simply individual grades, that will determine whether or not a student will be allowed to continue in the program.

To complete the Graphic & Communication Design Program successfully, the following coursework is required:

  • 60 credits required as graphic design studio/major credits. (Note that course options are available within the list shown below; students should consult with their advisor to determine those options).
  • 18 credits required as graphic design studio/related elective credits. Note: major elective courses are also available through an agreement with The Pittsburgh Filmmakers.
  • 12 credits required in art history
  • 31 credits required as core curriculum (includes one dual-domain Select; GCD 123 fulfills SELECT AES).
  • successful completion of Mid-Collegiate Review

A minimum of 121 credits is required for graduation, the last 30 of which must be earned at La Roche.

Academic Standards
Students must earn a grade of "C" or above in all Graphic & Communication Design major requirements to fulfill prerequisites and degree requirements. Grades below a "C", including "C-", will affect participation in portfolio reviews and advancement in the curriculum.

Course Rotation
Graphic & Communication Design courses are offered sequentially during the academic year and the summer as enrollment permits. Courses are also offered in the evening. Note: students will be unable to complete the program without taking courses during the day.

Internship Requirement
All students are required to complete a 3-credit internship during their junior or senior year.

Transfer Policy
Transfer students apply through the Office of Adult Education and Graduate Studies. Students applying with 12 or more credits of design-related coursework may be asked to present their work to a designated member of the Graphic & Communication Design faculty for evaluation and placement in the curriculum. Placement is determined by the content of transferred credits in comparison with courses in the La Roche Graphic & Communication Design Foundation Program. Incoming transfer students need to be aware that additional semesters may be needed in order to meet the requirements of the curriculum. Additionally, all transfer students must sit for and pass the Mid-Collegiate Review before enrolling in upper-level design courses.

Graphic Design Studio & Related Major Requirements: 60 credits

COM 204 Fundamentals of Communication for Design Professionals
GCD 123 Drawing I
GCD 160 Foundation Design I
GCD 162 Foundation Design II
GCD 170 Computer Graphics I
GCD 171 Computer Graphics II
GCD 212 Typography I
GCD 221 Graphic Design I
GCD 331 Graphic Design II
GCD 341 Graphic Design III
GCD 345 Multimedia II(formerly Multimedia for the Web)
GCD 346 Multimedia III(formerly Multimedia for the Web)
GCD 455 Graphic Design IV: Senior Design Seminar
GCD 458 Portfolio Preparation
 

Major Electives: 18 credits

GCD 229 Multimedia I(formerly Multimedia for the Web)
GCD 233 Drawing II
GCD 238 Ad Illustration I
GCD 247 Photographic Lighting Techniques
GCD 322 Typography II
GCD 343 Design for Packaging
GCD 450 Computer Graphics:Special Topics
GCD 451 Graphic Design Internship I
MKT 312 Buyer Behavior
MKT 414 Marketing Strategy
 

Requirement Art History: 12 credits

AH 117 Art History I
AH 118 History of Art II: Renaissance to Modern
AH 202 History of Graphic Design
 

Select one of the following Art History Courses: 3 credits

AH 316 History of Film
FA/AH 320 History of Contemporary Art
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