Marketing & Media Relations
Brady Butler, Director
9000 Babcock Blvd.
Pittsburgh, PA 15237

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Pittsburgh, PA -- One of the most effective ways to test student designers’ skills is to put them in a “real-world” situation and ask them to come up with a professional solution. Students in La Roche College’s highly acclaimed graphic and communication design program were asked to meet such a challenge with the department’s annual Immersion Days project. On Wednesday, October 26, teams of students were given 48 hours to create an identity package for the upcoming 250th anniversary of the city of Pittsburgh. The teams were responsible for creating a logo, website, brochure and any other collateral materials to support the anniversary. On Friday, October 28, La Roche design faculty judged the students’ work and selected the top designs, which were then entered into a contest sponsored by the Pittsburgh Education Communications Consortium (PECC).

Previous clients for Immersion Days include Best Buddies, an organization that pairs college students with peers suffering from physical or mental disabilities; the Pittsburgh Research Laboratory of the National Institute for Occupational Safety and Health; and Pittsburgh’s Next, an area networking group whose mission is to stem the tide of Pittsburgh’s brain drain.

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