Marketing & Media Relations
Brady Butler, Director
9000 Babcock Blvd.
Pittsburgh, PA 15237

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Pittsburgh, November 24, 2008 — On Sunday, Nov. 9, prior to the La Roche College Redhawks taking on the Pittsburgh Panthers in an exhibition basketball game at the Petersen Events Center, Oakland, members of the La Roche College Chapter of the American Marketing Association (AMA) and Sister Candace Introcaso, CDP, Ph.D., presented a $500 check to Panthers Head Coach Jamie Dixon to benefit C.A.R.E. (Cardiac Arrhythmias Research and Education Foundation, Inc.) in remembrance of Coach Dixon’s sister, Maggie.

C.A.R.E. is an organization that funds research and raises awareness about sudden cardiac death because of acquired heart disease and inherited rhythm disorders. Maggie Dixon was the head coach of the Army Black Knights women’s basketball team. In 2006, she led her team to their first appearance in the NCAA Tournament. Weeks later, at age 28, she died suddenly because of an arrhythmia caused by a previously undiagnosed heart condition.

“I am so proud of the students for being so dedicated and raising money for a great cause,” said Colleen Ruefle, vice president for student life at La Roche.

For more information about La Roche’s AMA chapter or its donation to C.A.R.E. and other fund-raising events, contact Julia Flaherty at

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