Marketing & Media Relations
Brady Butler, Director
9000 Babcock Blvd.
Pittsburgh, PA 15237
brady.butler@laroche.edu
412-536-1300


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LA ROCHE COLLEGE’S VALUE PROPOSITION SPARKS ADMISSIONS SUCCESS DESPITE ECONOMIC DOWNTURN


10/26/2010

Pittsburgh, PA – October 22, 2010 – Despite the economic downturn, La Roche College welcomed its fifth largest freshmen class in its history this fall – 271 new students and 172 transfer students – a 43% increase over last year.

David McFarland, director of admissions, attributes this growth to the college’s efforts to create value that builds on the college’s strengths – affordability, academics, athletics and activities, amenities, and accommodations.

“In today’s economy, affordability is more important than ever to all families. I try to frame college cost as an investment in the student’s future and just one part of the college equation,” McFarland says.

La Roche offers an affordable private education made possible by generous financial aid. The average student financial aid package is about $13,000 with 94% of students receiving financial aid through scholarships, federal loans and grants.

The college employs a number of innovative marketing tools to sell their value proposition. La Roche is among just a handful of college’s to introduce the Virtual Tour, a guided, interactive tool to get acquainted with the campus before or in lieu of a campus visit. (Go to http://www.laroche.edu/tour/tour.html)

Admissions counselors stay in touch via the students’ favorite social media such as Facebook and Twitter and also communicate with them via text messages. “We don’t want to invade their turf,” says McFarland, “but we want to communicate in ways that work best for them.” The admissions counselors have added these communications sites to their business cards, McFarland notes.

La Roche welcomes students of all religions and backgrounds – currently from 34 nations -- preparing them for their roles in a thriving global marketplace.

Selected as a Best Northeastern College by The Princeton Review for six consecutive years, La Roche offers 50 majors and programs – ranging from nursing and other health sciences to history, criminal justice, business and interior design and including the top 10 career majors chosen by today’s students.

With a 12:1 faculty/student ratio, the student is valued as an active member of the campus community. La Roche alumni are numbered among the professionals at Price Waterhouse Coopers, the Secret Service, PNC Bank, Mylan Inc., American Eagle Outfitters, Children’s Hospital of Pittsburgh of UPMC, Federated Investors, Novelis Corporation, and many other prominent employers.

“The unique intercultural experiences of the Study Abroad+Study USA Program also greatly distinguish La Roche from other colleges and universities,” McFarland says. “Many applicants cite this unique offering as their reason for choosing La Roche,” he adds.

La Roche’s Study Abroad+Study USA program offers every student a for-credit, short- term (one to three week) another opportunity to prepare for living and working in a global society. The experience is included in the price of tuition. Students can broaden their horizons and global marketability in places such as Central America, Europe or Canada or in the United States at the Navajo Nation.

  At the heart of campus is the newly renovated John J. Wright Library. Interior Design students worked on the library renovation project as a class assignment focusing on how contemporary students learn. In the Media Room students can use computers and other equipment and software to create multi-media class projects. The distraction-free Study Pod is nestled among the stacks for small-group or individual study. Providence World Café is a comfortable coffee house setting amid the library’s resources.

More than 30 student clubs and organizations are active on campus.

La Roche also has 12 NCAA Division III men’s and women’s sports (part of the Allegheny Mountain Collegiate Conference) and several junior varsity sports. Soccer, baseball, softball, basketball, cross country, golf, tennis and volleyball are included in the lineup. Lacrosse is coming to La Roche as a varsity sport this academic year. The Kerr Fitness & Sports Center and campus athletic fields are at the top of the region’s Division III venues.

Residence halls provide apartment-style suites equipped with refrigerator, microwave, in-suite bathroom, Internet and cable television access, and free laundry facilities. Some students choose to live off campus at nearby apartment complexes.

“Through an affordable and well-rounded academic experience in an intimate learning environment, La Roche aspires to be the best college for the world,” is how McFarland sums it all up!

Visit www.laroche.edu for additional information and to take the Virtual Tour.


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