Marketing & Media Relations
Brady Butler, Director
9000 Babcock Blvd.
Pittsburgh, PA 15237

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PITTSBURGH, May 20, 2014 – On Tuesday, May 20, La Roche College’s Office of Admissions partnered with Wells Fargo and the Western PA College Success Roundtable to host the initial screening of “First Generation,” an award-winning feature-length documentary narrated by the Golden Globe nominee Blair Underwood.                                          

The film screen was held at La Roche’s main campus in the College Center Square of the Zappala College Center, followed by a question and answer session. Seventy-five people from other institutions, community organizations, the La Roche community and high schools attended.

“First Generation” explores the problem of college access faced by first-generation and low-income students, and how their success has major implications for the future of the U.S. Shot over the course of three years, the film includes some of the nation’s top educational experts, including Richard Kahlenberg, The Century Foundation, J.B. Schramm, College Summit, Dr. Bill Tierney and the University of Southern California.  Wells Fargo and its Education Financial Services team is a national sponsor of the film.

Peggy Schmiedecke, La Roche’s assistant director of admissions, said, “We are thrilled to bring this film to the community, and in doing so, create the opportunity to promote higher education awareness and access.”  

The 95-minute documentary tells the story of four high school students – an inner-city athlete, a small-town waitress, a Samoan warrior dancer, and the daughter of migrant field workers – who set out to break the cycle of poverty and bring hope to their families and communities by pursuing a college education. The film was directed by Adam and Jae Fenderson and sponsored in part by Lumina Foundation for Education and GOAL 2025, whose mission is to increase the percentage of Americans with quality degrees and credentials to 60 percent by 2025.


About La Roche College: A private, Catholic, co-educational college north of Pittsburgh founded by the Sisters of Divine Providence in 1963, La Roche welcomes students of all religions, ethnic origins and talents. Undergraduates may choose from more than 50 majors, including the top 10 majors most in demand among today’s college students. La Roche combines a quality educational experience with clubs, athletics, social and community volunteer activities, spiritual well-being and more to prepare students for life in a constantly changing global society.





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