This course will explore the fundamentals of algebra and its applications, elementary mathematical models, exploration of data both analytically and graphically, basic statistical inference, and mathematics in society. It is designed to fulfill La Roche's core quantitative reasoning component for students in majors without additional math requirements. It is not intended as sufficient preparation for mathematics courses numbered MATH1023 and higher.
This course focuses on the applications of statistics to the health sciences and nursing fields. The major topics are exploratory data analysis (graphical and numerical descriptions of data); data production and its design; basic concepts and properties of probability and probability distributions, including the normal distribution and sampling distributions; statistical inference (inference about a population mean or proportion and about comparing two population means or proportions, chi-square test for goodness of fit, and ANOVA to compare population means). This course is reserved for students in the health-sciences and nursing programs.
A traditional study of pre-calculus mathematics with emphasis on functions and relations. Includes a review of linear and quadratic equations, rational expressions, exponents, radicals and logarithms. Polynomial, exponential, and logarithmic functions are presented together with the conic sections, systems of equations, determinants, the binomial theorem and mathematical induction.
A traditional course in trigonometry including circular measure, trigonometric ratios, the trigonometry of right and obtuse triangles with applications, trigonometric functions and their graphs, inverse trigonometric functions, identities, and trigonometric equations.
This is a transition course from algebra and trigonometry to, and may serve, therefore, as a preparation for, calculus. The topics covered include functions and their graphs, polynomial and rational functions, exponential and logarithmic functions, trigometric functions and analytic trigonometry, polar coordinates and vectors, and the conic sections.
A one-semester course in the differential and integral calculus of functions of a single variable. Emphasis on concepts and the skills of differentiation and integration with applications from Administration, Economics and Managerial Sciences.
The first semester of a three-semester integrated course in the elements of analytic geometry and differential and integral calculus. Included are the concept and applications of the derivative of a function of a single variable, differentiation of polynomials and the trigonometric functions, the chain, product and quotient rules, implicit differentiation, and differentials. Concludes with anti-differentiation, integration, area under graphs of functions and applications.
A continuation of MATH1032 including applications of the definite integral, area, arc length, volumes and surface area, centroids, average value and theorem of the mean for definite integrals. Derivatives and integrals of transcendental functions are followed by techniques of integration, L'Hopital's Rule and indeterminate forms and improper integrals. Also included are conic sections and polar coordinates.
The study of the fundamentals of probability theory with applications to natural and social sciences as well as to mathematics. Discrete and continuous distributions, sampling theory, linear correlation, regression, statistical inference, estimation and analysis of variance are included.
An intensive one semester course in probability and statistics for science and honors students. Various discrete and continues probability distributions will be examined including the binomial, multinomial, Poisson, uniform, exponential, gamma, and normal distributions. Mathematical expectation, moment generating functions, liner combinations or random variable, sampling distributions, point estimations, confidence intervals, hypothesis testing, analysis of variance, regression, correlation and the method of least square will also examined.
This course introduces MIST students to the non-statistical and non-calculus topics in mathematics that are most relevant to their majors. The major topics to be studied include some or all of the following: logic; set theory; relations, with applications to relational algebra and relational calculus; sequences, geometric series, and mathematics of finance; systems of linear equations and matrices; linear programming; probability; and game theory. Excel enhanced by Visual Basic for Applications is used throughout the course.
This course Provides students with the opportunity to meet and feel comfortable with other STEM students thus providing a necessary safety net for undergraduate success. This course will introduce the Peer-Led Team learning approach utilized in the sciences. Students will be exposed to essential tools necessary for a successful undergraduate and postgraduate career including but not limited to: computational math,coding, instrument interface, data analysis, reports, and presentations. Cross-listed with CHEM1090
As in-depth exploration of the applications of various types of mathematics, with an emphasis on problem solving skills. Writing skills are an integral part of this course. The connecting of mathematical ideas with other subject areas will be emphasized. These areas will include: art, biology, chemistry, coding, computers, demographics, fiction, genetics, logic, management, marketing, music, philosophy, physics, politics, psychology, and social planning. The discussion of original source documents will be an integral part of this course.
This course develops the student's ability to critically analyze and solve problems, analogies, and work problems. A variety of problem solving techniques and tools are presented, such as chart and diagrams, flow charts, decision tables, and algorithms. Through the use of non-traditional exercises, a combination of techniques will lead to solutions. NOTE: This course may not be used to satisfy the mathematics requirements. Core Course.
An overview of the Euclidian and non-Euclidian geometries required for teaching mathematics, particularly middle school mathematics, focusing on geometrical shapes and their properties, spatial reasoning, geometrical shapes in nature and art, and application of measurements.
A continuation of MATH1033 including a study of vectors, parametric equations, solid analytic geometry and functions of several variables. Includes partial differentiation, total differentials, multiple integrals and surface and line integrals, the theorems of Gauss and Stokes, and infinite series.
A study of first and second order differential equations, infinite series, Laplace transforms and power series together with existence of solution and uniqueness theorems.
A basic course dealing with mathematics applicable to computer science. It provides an introduction to mathematical methods and covers such topics as: enumeration, set theory, mathematical logic, proof techniques, number systems, functions and relations, graphs and digraphs, trees, combinatorics, basic algebraic structures, recurrence relations, Boolean algebra, and analysis of algorithms.
A continuation of MATH1014. Topics to be covered will include some or all of the following: integers and integers Mod n; counting techniques, combinatorics, and discrete probability; graphs, trees, and relations; Boolean algebras; and models of computation such as grammars, finite-state machines, and Turing machines.
A survey of non-calculus mathematics that provides the solid foundation needed by students in business, social sciences, and non-science courses. Topics covered include linear functions, matrix linear programming, probability and statistics, mathematics of finance, Markov chains and decision theory.
This course is intended for students majoring in the natural sciences who are interested in specific applications of Calculus to Chemistry, Biology, Physics and Neuroscience. Possible topics include: applications of root finding, Taylor Polynomials, Taylor Series, differential equations numerical integration, Fourier series, the implicit function theorem, neuronal models.
A study of the properties of integers, the fundamental theorem of arithmetic, congruences, linear diophantine equations, quadratic residues and continued fractions.
A development of the theory of vector spaces from linear equations, matrices and determinants. Topics include linear independence, bases, dimensions, linear mappings, orthogonal reduction, diagonalization of matrices using eigenvectors and eigenvalues.
A self contained course intended for students majoring in the natural sciences who are interested in specific applications of Mathematics to Neuroscience. Topics include: Isopotential Cells, Differential Equations, The Passive Cable, Fourier Series and Transforms, Dendritic Trees, Reduced Single Neuron Models, Probability and Random Variables, Integrate and Fire Models.
A course focusing on the calculus of complex numbers. Topics covered include complex numbers and functions, differentiation and integration with complex variables, complex series, conformal representation and the calculus of residues.
A calculus-based first course in probability and statistics for science and honors students. Various discrete and continuous probability distributions will be examined including the binomial, multinomial, Poisson, uniform, exponential, gamma and normal distributions. Mathematical expectation, moment generating functions, linear combinations of random variables, sampling distributions, point estimation, confidence intervals, hypothesis testing, analysis of variance, regression, correlation and the method of least squares will also be examined.
A detailed study of topics in statistics: comparison of classical and Bavesian methods in conditional probability and estimation of parametrics, non-linear regression, multiple, partial and rank correlation, indices, time series, analyses of variance for two-way classification with and without interaction, design of experiments, reliability and validity of measurements and non-parametric tests.
A survey course in the development of modern mathematics. Beginning with the rudimentary mathematical concepts developed in prehistoric times, mathematics grew sometimes slowly and sometimes rapidly with the insights of various cultures. In this course we trace this development through ancient Mesopotamia and Egypt, classical Greece, Arabic and Hindu cultures of the Dark and Middle Ages, the European Renaissance and on into the modern times. Special attention will be paid to major developments such as the emergence of mathematics as an organized, reasoned and independent discipline in Classical Greece; the emergence and development of major areas of mathematics such as of algebra, trigonometry, productive geometry, calculus, analytic geometry infinite series, non-Euclidean geometry; and how developments in mathematical thought have shaped the modern world.
An introduction to algebraic concepts such as groups, rings, integral domains and fields. The elementary number systems occupy a central place. Mappings, especially homorphisms, are introduced early and emphasized through out the course.
An overview of geometry in the light of modern trends with attention to axiomatic structure, including an introduction to hyperbolic and elliptic figures as geometric structures together with an overview of projective geometry.
An introductory to classical (real) analysis. Includes a rigorous treatment of logic, set theory, functions, countable and uncountable sets, the real number system, metric spaces, sequences, series, differentiation and integration.
A first course in data reduction and error analysis with emphasis placed more upon hands-on experience than upon theory. Topics covered will include: sample statistics; the Binomial, Poisson, Gaussian and Lorentzian distributions; analysis of the propagation of errors; linear and nonlinear least squares; multiple regression and data manipulation techniques. Students will be expected to perform analyses using commercially available software and software of their own composition.
A practical experience in a field setting.
An individual investigation in the student's field of interest carried out under the supervision of a faculty member. The student is responsible for defining a problem, planning a course of investigation, and reporting higher results in a scientific paper.
Independent study is an accelerated program for superior students in the division of natural and mathematical sciences. It is intended to allow a student to pursue studies in advanced topics. The student designs an independent study in conjunction with a divisional faculty member. To be eligible for independent study the student must comply with all appropriate college policies.
A survey of numerical techniques for numerically solving a variety of mathematical problems with an emphasis on application as opposed to theory. Topics to be covered include: sources of error in numerical computations, solving nonlinear equations, solving sets of simultaneous equations, interpolating polynomials, numerical integration and numerical differentiation.
Second semester of a survey course in numerical techniques for the numerical solution of a variety of mathematical problems with an emphasis on application as opposed to theory. Topics to be covered include: initial-value problems, partial differential equations, curve fitting and approximation of functions.
The weekly one-hour seminar treats of a topic or of topics important in applied and/or theoretical mathematics. The specific topic or topics may vary from year to year. Topics in the past have included actuarial mathematics, the Millennium Problems, and the Riemann Hypothesis.
An individual investigation in the student's field of interest carried out under the supervision of a faculty member. The student is responsible for defining a problem, planning a course of investigation, and reporting higher results in a scientific paper.
Organizational communication is a practice at the intersection of theory and working people. This course explores the history and practices of organizational communication with a focus on contemporary practice. Students discuss and evaluate concepts related to communication between coworkers, communication with management, internal messaging and inter-firm collaboration.
To be able to evaluate challenging and contemporary approaches to communication requires an understanding of how new research is made. This course explores a range of contemporary research methods that students will learn to apply in their own work and understand in the scholarship of others. The course positions research not as distant from praxis but rather its starting point. Students will design a comprehensive research proposal that could be implemented into a fuller project in the future.
The emergence of the Internet has upended many of the practices of human communication that preceded them. This course explores the nature of digital and networked communication and asks students to critique and adapt to this current environment. Students will explore the complexities of online communities and anonymous social interactions and analyze communication practices that facilitate communication through digital technology with a focus on the future and adaptability.
We live in a mediated society, watching, hearing, crafting and reading messages across media on a daily basis. This class explores how media communicate ideas and the importance of understanding mediated communication as communicators and as members of audiences. Students will learn various techniques used in analyzing media that will facilitate their abilities to critique and create mediated communication. This course provides a necessary theoretical grounding that students will need in order to effectively engage with contemporary media, media theory, and subsequent courses.
Communication is a powerful skill, and like all such things, it must be used responsibly. This course explores the philosophy and practice of ethical communication in various contexts. Students will learn and practice ethical communication in ways that can apply everywhere from interpersonal scenarios to the workplace. This instruction serves to introduce and reinforce principals that are central to establishing and maintaining an ethical world.
Conflict is inevitable, and communication is central to understanding and resolving it. This course will focus on the theory and practice of conflict management communication with a focus on developing student skills in effective and ethical conflict resolution. Students will apply theory-informed techniques that serve to make conflict-prone spaces more cooperative and supportive. Not only does the course offer the space to understand conflict in various forms through the social sciences, but it also calls on students to grow personally and professionally through the application of conflict management studies.
An interconnected world leads inevitably to intercultural contact. This course explores the complexities of intercultural communication in personal and professional contexts. Students will develop and practice skills that prepare them for both communicating with others from various cultures and to be open and understanding of differences in ways that contribute to effective collaboration and dialogue.
A plan is only effective if those implementing it understand it. This course focuses on the theory and practice of strategic communication: the ways organizations purposefully employ communication to meet specific objectives. The course focuses on developing strategies that bring complex plans to life for both subordinates and superiors. Students will work with actual organizations to constructively critique and compose public relations and social marketing campaigns, developing their abilities to respond to client needs effectively and ethically.
Social media is a key feature of the social and business landscape across the world, and understanding it is crucial to harnessing its potential. This course explores the sociology of social media and how social media can be used as part of communications strategies for personal and corporate purposes. Students will apply media theory to critique social media platforms, business strategies, and ethical concerns. This course will explore the relationships between social media platforms and the content that proliferates through them, and in so doing, students will learn to formulate effective social media communication.
Communication has the power to change the world for the better. This course explores how communication for social change is planned and implemented productively. The course draws together issues of ethics and effective strategic thinking and planning towards creating positive change in the world. Students will design and evaluate communication campaigns in service of the public interest through collaboration with nonprofit organizations.
This independent project serves as the opportunity for students to demonstrate all that they have learned throughout the program, drawing from various courses and skills to develop a project on the research or application of communication. The student will create a digital presentation that explores the student?s approach, methods, and results in ways that show they are prepared to take what they have learned into the next phases of their lives and careers.
This course is designed to provide maximum opportunities for students to develop fuctional listening, speaking, reading and writing skills in the beginning Arabic. The goal of the course is the acquisition of a useful, communicative command of language at the Novice-Low to Novice-Mid level on the national scale, as established by the American Council on the Teaching of Foreign Languages (ACTFL) and the Educational Testing Service (ETS).This goal will be realized through maximum exposure to authentic target language input (oral and visual), active oral and written practice of real- life language tasks or functions (conversing with an exchange student, completing forms, etc.) and the exploration of cultural subtleties conveyed by language, thought and customs.
This course is designed to provide maximum opportunities for students to develop fuctional listening, speaking, reading and writing skills in the beginning Arabic. The goal of the course is the acquisition of a useful, communicative command of language at the Novice-Low to Novice-Mid level on the national scale, as established by the American Council on the Teaching of Foreign Languages (ACTFL) and the Educational Testing Service (ETS).This goal will be realized through maximum exposure to authentic target language input (oral and visual), active oral and written practice of real- life language tasks or functions (conversing with an exchange student, completing forms, etc.) and the exploration of cultural subtleties conveyed by language, thought and customs.
This course is designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in beginning Arabic. The goal of this course is the acquisition of a useful, communicative command of the language at the Novice-Mid level on the national scale, as established by the American Council on the Teaching of Foreign Languages (ACTFL) and the Educational Testing Service (ETS). This goal will be realized through maximum exposure to authentic target language input (oral and visual), active oral and written practice of real-life language tasks or functions (conversing with an exchange student, completing forms, etc.) and exploration of cultural subtleties conveyed by language, thought and customs.
This course is designed to provide maximum opportunties for students to develop functional listening, speaking, reading and writing skills in beginning Arabic. The goal of this course is the acquisition of a useful, communicative command of the language at the Novice-Mid level on the national scale, as established by the American Council on the Teaching of Foreign Languages (ACTFL) and the Educational Testing Service (ETS). This goal will be realized through maximum exposure to authentic target language input (oral and visual), active oral and written practice of real-life language tasks or functions (conversing with an exchange student, completing forms, etc.) and exploration of cultural subtleties conveyed by language, thought and customs.
As a continuation of Intermediate Arabic II, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in Arabic. The goal of the course is the acquisition of a communicative and accurate command of the language at the Intermediate Low to Intermediate Mid level on the national scale of language proficiency as established by the American Council on the Teaching of Foreign Languages (ACTFL). The course will enrich the students' vocabulary, grammar, writing and reading skills, as well as enable them to understand and converse accurately in Arabic. Basic texts help students connect the written and aural/oral aspects of Arabic through intensive reading that is focused on grammar and Pronunciation. Students develop skills in writing at the paragraph level, tanslation, correct expression, and dictionary use.
As a continuation of Arabic Language & Culture I, this course is a part of a proficiency-based program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in Arabic. The goal of the course is the acquisition of a communicative and accurate command of the language at the Intermediate Low to Intermediate Mid level on the national scale of language proficiency as established by the American Council on the Teaching of Foreign Languages (ACTFL). The course will enrich the students' vocabulary, grammar, writing and reading skills, as well as enable them to understand and converse accurately in Arabic. Basic texts help students connect the written and aural/oral aspects of Arabic, through intensive reading that is focused on grammar and pronunciation. Students develop skills in writing at the paragraph level, translation, correct expression, and dictionary use.
This course introduces the most important principles and practices for teachers of children with home languages other than English. Students examine the implications of cultural and linguistic variation for English Language learners. We focus on how educators work in the classroom, the school, and the community to support these learners' language development and academic learning.
This course introduces the major structural elements of English for students intending to teach English as a Second Language. Students engage in systematic description and discussion of the phonetic, morphological, syntactic, semantic, and pragmatic systems of English. We investigate issues of dialect variation, prescriptive rules, and literacy development. Practical applications include analysis of ELLs' writing and speech samples.
This course introduces the nature of language competence and the processes of first and second language development. A survey of the major theories of language learning leads to the evaluation of language and literacy practices in classroom instruction for second language learners. Important factors in language learning are identified and discussed, including linguistic knowledge, social interaction, the learning context, motivation, and age.
This course provides a comprehensive introduction to classroom instruction and assessment for ESL students. Students practice applying principles of language learning to the observation, analysis, selection, creation, and organization of classroom activities. A variety of techniques and strategies are explored, with emphasis on current proficiency-based approaches for learners who need English for social, academic, and socio-cultural purposes.
This course provides a comprehensive introduction to classroom instruction and assessment for ESL students. Students practice applying principles of language learning to the observation, analysis, selection, creation, and organization of classroom activities. A variety of techniques and strategies are explored, with emphasis on current proficiency-based approaches for learners who need English for social, academic, and socio-cultural purposes.
This course focuses on the application of principles and practices for teaching English Language Learners in the context of the curriculum, the program and the school community. Students select and design resources for an instructional unit that integrates English language skills with academic content learning. We investigate strategies and tools for placing and monitoring students, working with ESL students with special needs, and collaborating with school staff and parents, in order to further the language, cognitive, and social development of ELLs.
This course will focus on the teaching of foreign languages. A variety of teaching models and strategies for organizing the classroom will be explored. Emphasis will be placed on formulating objectives, selecting and organizing content, and developing various strategies to implement in a proficiency-based program. Techniques for evaluation of teaching effectiveness as well as evaluation of student learning will be discussed.
This course uses a reflective model of teacher education to build practical knowledge about classroom instruction, evaluation, and school support services. Students participate in observation, interviews, and hands-on activities related to planning, carrying out lessons, and evaluating students. A developmental portfolio helps students connect theory and practice through reflection.
This course is designed to provide the needed skills for foreign language instruction. Focus will be on developing, implementing, and evaluating instructional strategies and materials for both the elementary and secondary levels. In addition prospective foreign language teachers will learn to plan and assess appropriate learning activities for their students, and to reflect on their own learning strategies and behavior.
This course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in beginning French. The goal of the course is the acquisitions of a useful, communicative command of the language at the Novice-Mid to Novice-High level on the national scale, as established by the American Council on the Teaching of Foreign Languages and the Educational Testing Service. This goal will be realized through maximum exposure to authentic target language input (oral and visual), active oral and written practice of real-life language tasks or functions (conversing with an exchange student, completing forms, etc.) and exploration of cultural subtleties conveyed by language, thought and customs. This course is intended for students with little or no fluency in French.
As a continuation of Elementary French I, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading, and writing skills in beginning French.
The goal of the course is the acquisitions of a useful, communicative command of the language at a Novice Mid to Intermediate Low level on the national scale, as established by the American Council on the Teaching of Foreign Languages and the Educational Testing Service. This goal will be realized through maximum exposure to authentic target-language input (oral and visual), active oral and written practice of real-life language tasks or functions (e.e., conversing with an exchange student, making grocery lists, completing forms, etc.), and exploration of cultural subtleties conveyed by language, thought, and customs.
These courses are designed to build on the student's previous skills, thereby improving oral proficiency. Vocabulary acquisition and the reading of authentic aural and written materials broaden the student's knowledge and linguistic abilities. Classroom activities focus on development of skill in self-expression. The student has many opportunities to expand cultural knowledge through films, videotapes, and informal rendezvous. Course is not open to students with an advanced or superior oral proficiency level in French.
This course is designed to teach the beginning French student the four basic skills of listening, speaking, reading, and writing. The focus of this course is the development of aural/oral proficiency by means of vocabulary development, listening and speaking practice, and guided conversation. Class work emphasizes the acquisition of strategies for understanding, authentic listening and reading materials. Through such activities as classroom discussions, videotapes, and films, the student becomes acquainted with various facets of francophone culture. Course is not open to students with an advanced or superior oral proficiency level in French.
This course is designed to advance the student's language proficiency through the development of communicative strategies such as: how to express one's feelings; how to get and give advice; how to make plans; how to react to an opinion and how to maintain discussions. The student gains experience in using socially acceptable formats for writing both personal and business correspondence. Through carefully chosen authentic texts, cross-cultural phenomena such as contemporary social issues and business practices are explored.
This course is designed to advance the student's language proficiency through the development of communicative strategies such as: how to express one's feelings; how to get and give advice; how to make plans; how to react to an opinion and how to maintain discussions. The student gains experience in using socially acceptable formats for writing both personal and business correspondence. Through carefully chosen authentic texts, cross-cultural phenomena such as contemporary social issues and business practices are explored.
A study of the French and Francophone culture, civilization, literary genres, and authors from the 16th-21st century.
Independent study course for students who have demonstrated an intense commitment to investigate a particular area of French studies. The student will design an independent study in conjunction with the appropriate language faculty member.
This course is designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in the beginning Italian. The goal of the course is the acquisition of a useful, communicative command of language at the Novice-Low to Novice-Mid level on the national scale, as established by the American Council on the Teaching of Foreign Languages (ACTFL) and the Educational Testing Service (ETS).This goal will be realized through maximum exposure to authentic target language input (oral and visual), active oral and written practice of real- life language tasks or functions (conversing with an exchange student, completing forms, etc.) and the exploration of cultural subtleties conveyed by language, thought and customs. This course is intended for students with little or no fluency in Italian.
As a continuation of Elementary Italian I, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading, and writing skills in beginning Italian. The goal of the course is the acquisitions of a useful, communicative command of the language at a Novice Mid to Intermediate Low level on the national scale, as established by the American Council on the Teaching of Foreign Languages and the Educational Testing Service. This goal will be realized through maximum exposure to authentic target-language input (oral and visual), active oral and written practice of real-life language tasks or functions (i.e., conversing with an exchange student, making grocery lists, completing forms, etc.), and exploration of cultural subtleties conveyed by language, thought, and customs.
As a continuation of Elementary Italian II, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in intermediate Italian. The goal of the course is the acquisition of a useful, communicative command of the language at the Novice High to Intermediate Low level on the national scale as established by the American Council on the Teaching of Foreign Languages and the Educational Testing Service. This goal will be realized through maximum exposure to authentic target-language tasks of functions (e.g., ordering a meal, making travel arrangements, visiting a doctor's office, etc.) and exploration of cultural subtleties conveyed by language, thought and customs.
This course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in beginning Spanish. This goal will be realized through maximum exposure to authentic target language input (oral and visual), active oral and written practice of real-life language tasks or functions (conversing with an exchange student, completing forms, etc.) and exploration of cultural subtleties conveyed by language, thought and customs. This course is intended for students with little or no fluency in Spanish.
As a continuation of Elementary Spanish I, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading, and writing skills in beginning Spanish. The goal of the course is the acquistions of a useful, communicative command of the language at a Novice Mid to Intermediate Low level on the national scale, as established by the American Council on the Teaching of Foreign Languages and the Educational Testing Service. This goal will be realized through maximum exposure to authentic target-language input (oral and visual), active oral and written practice of real-life language tasks or functions (e.e., conversing with an exchange student, making grocery lists, completing forms, etc.), and exploration of cultural subtleties conveyed by language, thought, and customs.
As a continuation of Elementary Spanish II, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in intermediate Spanish. The goal of the course is the acquisition of a useful, communicative command of the language at the Novice High to Intermediate Low level on the national scale as established by the American Council on the Teaching of Foreign Languages and the Educational Testing Service. This goal will be realized through maximum exposure to authentic target-language tasks of functions (e.g., ordering a meal, making travel arrangements, visiting a doctor's office, etc.) and exploration of cultural subtleties conveyed by language, thought and customs.
As a continuation of Intermediate Spanish I, this course is part of a proficiency-bases language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading, and writing skills in intermediate Spanish. The goal of the course is the acquisition of a useful, communicative command of the language at a low level on the national scale, as established by the American Council on the Teaching of Foreign Languages and the Education Testing Service. This goal will be realized through maximum exposure to authentic target-language input (oral and visual), active oral and written practice of real-life language tasks or functions (e.g., conversing with an exchange student, going to the bank, using the telephone, going to the doctor's office, etc.), and exploration of cultural subtleties conveyed by language, thought, and customs.
As a continuation of Intermediate Spanish II, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in Spanish. The goal of the course is the acquisition of a useful, communicative command of the language at the Intermediate-Low to Intermediate-Mid level on the national scale as established by the American Council on the Teaching of Foreign Languages(ACTFL) and the Educational Testing Service(ETS). This goal will be realized through maximum exposure to authentic target-language input (oral and visual), active oral and written practice of real life language tasks or functions (e.g. ordering a meal, making travel arrangements, etc.) and exploration of cultural subtleties conveyed by language, thought and customs.
As a continuation of Advanced Spanish Language & Culture I, this course is part of a proficiency-based language program designed to provide maximum opportunities for students to develop functional listening, speaking, reading and writing skills in Spanish. The goal of the course is the acquisition of a useful communicative command of the language at the "Intermediate-Mid to Intermediate High" levels on the national scale as established by the American Council on the Teaching of Foreign Languages (ACTFL) and the Educational Testing Service (ETS). This goal will be realized through maximum exposure to authentic target-language input (oral and visual), active oral and written practice of real life language tasks of "functions" (e.g. giving suggestions, making plans for the future, etc.) and exploration of cultural subtleties conveyed by language, thought and customs.
This course is structured to enhance the knowledge of grammar and the reading and writing skills of students who have already achieved an intermediate level or oral, written and reading proficiency in Spanish as measured on the ACTFL/ETS scale. Students will learn correct grammatical construction through literary readings and discussion, intensive vocabulary study, intensive study of grammar points, and compostion practice.
This course is part of a proficiency-based language program designed to provide maximum opportunities for students to acquire speaking and listening comprehension skills in Intermediate Spanish to the Advanced levels on the national scale as established by the American Council on the Teaching of Foreign Languages (ACTFL) and the Educational Testing Service (ETS). This goal will be realized by the following means: Practice on stress, intonation and difficult pronunciation as needed; Presentation, discussions, and other activities in small groups and as a class; Speeches and debates prepared in advance; Listening comprehension activities and note-taking practice. This course will be conducted in Spanish to assist students in maintaining their proficiency goals.
This course introduces the student to general linguistic theory and its application to the problems which teachers face in the foreign language classroom. Students will discover practical resolutions to problems encountered in the presentation of linguistic material. A study of the sound system of Spanish and training in native-like Spanish pronunciation will also be incorporated into the course. Cross-listed with SPAE3015
This course will introduce the student to the study of peninsular Spanish culture. Students will study the early cultures which contributed to Spanish culture as it exists today. Also included is the study of historical influences, geography, economics, membership in the European Union (EU), religion(s), political system, art, literature, dance, music, architecture, traditions, customs, languages/dialects and other cultural symbols and trends in the various regions of the country. This course will be conducted in Spanish to assist students in achieving and maintaing their proficiency goals.
This course will introduce the student to the study of culture including the relationships between the perspectives, products, and practices of the cultures of Latin American (as stated in the National Standards for Foreign Language Teaching). Students will study the early cultures which contributed to Latin American culture as it exists today. Also included is the study of the history, geography, economics, religions(s), political systems, art, literature, dance, music, architecture, traditions, customes and other cultural symbols of Latin America, lation society in the U.S. and in Equatorial Guinea. This course will be conducted in Spanish to assist students in maintaining their proficiency goals.
This course covers the major literacy periods, authors, trends and genres in Spanish Peninsular literature from the pre-medieval period through the 20th century from an historical perspective. Literary text will be read and discussed; they will include representative selections of each major literary period.
A study of the major literary periods, trends and genres in Spanish American literature from pre-Columbian times through the 20th century from an historical perspective. Literary texts to be read and discussed include representative selections of key historic texts and literary figures from each major literary period.
Independent study course for students who have demonstrated an intense commitment to investigate a particular area of Spanish studies. The student will design an independent study in conjunction with the appropriate language faculty member.
A comprehensive study of advertising, detailing its relationship to marketing practice. Topics such as advertising preparation, media evaluation, market research, pricing and retailing problems are included. The role of public relations in an organizational communication program is also explained.Cross-listed with ADMG2007
A basic study of marketing systems in the American economy. This course includes, identifying the activities involved in the flow of goods among manufacturers, brokers, wholesalers, retailers and consumers. The nature of demand, buyer behavior, costs and pricing, sales strategies, promotions and techniques are presented.Cross-listed with ADMG2021
This course focuses on the role of buyers in the marketing process. Buyer behavior in the consumer marketplace as well as the organizational buying process is examined. The study of buying behaviors enhances understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what kind of affective, cognitive, and social mechanisms enter into the purchasing decision. A sampling of specific topics addressed includes the role of attitudes, learning and memory, and lifestyles and culture in the buying decision.
This course introduces the student to the basic principles and foundations of Personal Selling on three levels: industrial, commercial and retail. Emphasis is on the detailed analysis of the sales process as viewed by the salesperson. Other sales foundation topics covered include the organizational buying process, sales communications, the theory of adaptive sales, and ethical/legal issues in selling. Using a variety of instructional methods such as role-playing and video cases, students are given an opportunity to practice their newly acquired sales skills.
Sports and Entertainment Marketing may be thought of as the specific application of marketing principles and processes to sports and entertainment. This course examines the complex and diverse nature of sports and entertainment marketing. A framework will be presented to help explain and organize the strategic sports and entertainment marketing process as well as the current structure of the sports and entertainment industry.
Explores the function which links the consumer, customer, and public to the marketer through information -- information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; and, monitor marketing performance. This course deals with the planning for, collection, and analysis of data relevant to marketing decision-making and the communication of the results of this analysis to management.
An upper level course focusing on key management functions in international marketing: entry strategies, product and pricing politics, financing, promotion and distribution. The course will also concentrate on export management that is the major international activity of most small and medium-sized companies.Cross-listed with INMT3049
Marketers have been using electronic tools for many years, but the Internet and other new electronic technologies have created a flood of interesting and innovative ways to provide customer value. Internet Marketing is traditional marketing using electronic methods. It affects traditional marketing in two ways. First, it increases efficiency in established marketing functions. Secondly, the technology of E-marketing transforms many marketing strategies. The transformation results in new business models that add customer value and may increase company profitability. These new opportunities create many questions that are addressed in this course. How can firms leverage new technologies to maximum benefit? How much commitment should marketers make to Internet marketing programs?
This course positions marketing as the most critical discipline needed for the success of non-profit organizations. Emphasis is placed on the influencing of behavior over a wide range of target markets including clients, donors, policy accomplished by organizing much of the discussion of strategic and tactical marketing options available for non-profit's own paid staff. This is accomplished by organizing much of the discussion of strategic and tactical marketing options available for non-profits around two central behavioral science models: Stages of Change and BCOS Drivers (Benefits, Costs, Others, Self-Efficacy). In addition, this course removes the misconception of non-profit enterprise flourishing everywhere in the world, including Asian and formerly communist countries. The latest research on institutional structure, volunteering, and fundraising is integrated through lectures, vignettes, and case examples
A capstone course in marketing that emphasizes planning at the management level. Examines key concepts and issues that impact planning decisions, such as analysis of the marketing environment; formulation of marketing strategies; and development, implementation, and control of the marketing program. Using case studies, students are expected to develop comprehensive marketing plans and recommended solutions to specific situations encountered by marketing professionals operating in a wide variety of organizations.
This course addresses the concept of branding which is of major importance to any company using a branding strategy. The role of the brand manager is examined in this combination theory and skills course. Various marketing techniques are studied for the overall responsibility of a brand in order to increase brand equity.
The service sector comprises over three-quarters of the US economy, and is continually increasing its dominance. Some estimates suggest that 90% of all new jobs are service positions. Traditionally, marketers have focused on the 4 P's, making marketing mix decisions for products that are finished when they exit a production line. However, service marketers must deal with a broader range of issues, addressed in this course, including design of the service production process, recruitment and training of service providers, and relationship marketing for customer retention.
This course will provide a comprehensive, current and concise introduction to sports & entertainment management principles and practices. Functional overviews of industry skills are presented and exposure to organizational practices, law and governance, facilities and venues, marketing, ethical applications, broadcasting, sales, event management, agency, advertising, sponsorship, international entertainment will be addressed. Cross-listed with ADMG4019
As the signature course in the Marketing Program, this is a seminar on issues currently drawing attention in the marketing literature and the business community that affect marketing management. Ethical considerations are explored that affect marketing policy-making. Through additional case analysis some of the worst marketing blunders and mistakes in history are examined and evaluated.
Retail marketing examines the set of business activities that adds value to the products and services sold to consumers for their personal or family use. Topics include: store-based retailing, electronic and non-store retailing forms, merchandising, retail pricing, store layout and management, site selection, and retail market strategies.
The role of sales managers is examined in this combination theory and skills course. Various specialized managerial functions are studied such as sales department budgeting, sales force organization, territory design, sales forecasting, sales compensation, performance evaluation, sales training, sales personnel recruitment, and sales force motivation.
A field experience in a customer service, sales, advertising, retail, or marketing support position, supervised by a field practitioner as well as college faculty. The internship is designed to increase understanding of the various functional areas that comprise the field of marketing.