FILM1025FILM AND VISUAL STORYTELLING
Credits (Min/Max): 3/3
The course provides a basic introduction to the world of film,including a brief history and the technology and tools that have made film possible. The course though is focused primarily on film as the arrangement of images intosomething we call a story. Together we examine the process of telling stories withmoving images - that is how to craft a story in relation to composition, color, sound, and editing. We explore two main film genres, narrative and documentary, and discuss how storytelling is fundamental to them. For narrative film we examine dramatic storytelling aspects such as mise-en-scène, concept, character, theme, plot, and dialog. In documentary film we explore how filmmakers can incorporate strong, often character-driven stories that also have a beginning, middle and end. We look at how they can raise issues with much at stake, offer rising tensions, and still utilize a narrative arc that keeps viewers actively engaged. We look also at experimental/avant-garde films, that is non-narrative forms of filmmaking, which focus on movement, rhythm, and composition, because ideas and techniques from this genre have and continue to influence story-based filmmaking.
MRKT2007ADVERTISING AND PUBLIC RELATIONS(ADMG2007)
Credits (Min/Max): 3/3
A comprehensive study of advertising, detailing its relationship to marketing practice. Topics such as advertising preparation, media evaluation, market research, pricing and retailing problems are included. The role of public relations in an organizational communication program is also explained.Cross-listed with ADMG2007
PREREQUISITES:
ADMG2021 or MRKT2021
MRKT3050INTERNET MARKETING
Credits (Min/Max): 3/3
Marketers have been using electronic tools for many years, but the Internet and other new electronic technologies have created a flood of interesting and innovative ways to provide customer value. Internet Marketing is traditional marketing using electronic methods. It affects traditional marketing in two ways. First, it increases efficiency in established marketing functions. Secondly, the technology of E-marketing transforms many marketing strategies. The transformation results in new business models that add customer value and may increase company profitability. These new opportunities create many questions that are addressed in this course. How can firms leverage new technologies to maximum benefit? How much commitment should marketers make to Internet marketing programs?
PREREQUISITES:
ADMG2021 or MRKT2021