Marketing Minor

To complete the Marketing Minor, a total of 15 credits are required. The minor must be completed within the student's graduation timetable.

Summary of Requirements

Minor Electives: Select 9 credits (3 courses)

• MRKT2007

  ADVERTISING AND PUBLIC RELATIONS(ADMG2007)

  MRKT2007
  ADVERTISING AND PUBLIC RELATIONS(ADMG2007)

  Credits (Min/Max): 3/3

  A comprehensive study of advertising, detailing its relationship to marketing practice. Topics such as advertising preparation, media evaluation, market research, pricing and retailing problems are included. The role of public relations in an organizational communication program is also explained.Cross-listed with ADMG2007

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT3016

  PERSONAL SELLING

  MRKT3016
  PERSONAL SELLING

  Credits (Min/Max): 3/3

  This course introduces the student to the basic principles and foundations of Personal Selling on three levels: industrial, commercial and retail. Emphasis is on the detailed analysis of the sales process as viewed by the salesperson. Other sales foundation topics covered include the organizational buying process, sales communications, the theory of adaptive sales, and ethical/legal issues in selling. Using a variety of instructional methods such as role-playing and video cases, students are given an opportunity to practice their newly acquired sales skills.

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT3031

  SPORTS AND ENTERTAINMENT MARKETING

  MRKT3031
  SPORTS AND ENTERTAINMENT MARKETING

  Credits (Min/Max): 3/3

  Sports and Entertainment Marketing may be thought of as the specific application of marketing principles and processes to sports and entertainment. This course examines the complex and diverse nature of sports and entertainment marketing. A framework will be presented to help explain and organize the strategic sports and entertainment marketing process as well as the current structure of the sports and entertainment industry.

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT3033

  MARKETING RESEARCH

  MRKT3033
  MARKETING RESEARCH

  Credits (Min/Max): 3/3

  Explores the function which links the consumer, customer, and public to the marketer through information -- information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; and, monitor marketing performance. This course deals with the planning for, collection, and analysis of data relevant to marketing decision-making and the communication of the results of this analysis to management.

  PREREQUISITES:

  MRKT3012

• MRKT3049

  INT'L MKT AND EXPORT MGMT (INMT3049)

  MRKT3049
  INT'L MKT AND EXPORT MGMT (INMT3049)

  Credits (Min/Max): 3/3

  An upper level course focusing on key management functions in international marketing: entry strategies, product and pricing politics, financing, promotion and distribution. The course will also concentrate on export management that is the major international activity of most small and medium-sized companies.Cross-listed with INMT3049

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT3050

  INTERNET MARKETING

  MRKT3050
  INTERNET MARKETING

  Credits (Min/Max): 3/3

  Marketers have been using electronic tools for many years, but the Internet and other new electronic technologies have created a flood of interesting and innovative ways to provide customer value. Internet Marketing is traditional marketing using electronic methods. It affects traditional marketing in two ways. First, it increases efficiency in established marketing functions. Secondly, the technology of E-marketing transforms many marketing strategies. The transformation results in new business models that add customer value and may increase company profitability. These new opportunities create many questions that are addressed in this course. How can firms leverage new technologies to maximum benefit? How much commitment should marketers make to Internet marketing programs?

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT4016

  BRAND MANAGEMENT

  MRKT4016
  BRAND MANAGEMENT

  Credits (Min/Max): 3/3

  This course addresses the concept of branding which is of major importance to any company using a branding strategy. The role of the brand manager is examined in this combination theory and skills course. Various marketing techniques are studied for the overall responsibility of a brand in order to increase brand equity.

  PREREQUISITES:

• MRKT4018

  SERVICES MARKETING

  MRKT4018
  SERVICES MARKETING

  Credits (Min/Max): 3/3

  The service sector comprises over three-quarters of the US economy, and is continually increasing its dominance. Some estimates suggest that 90% of all new jobs are service positions. Traditionally, marketers have focused on the 4 P's, making marketing mix decisions for products that are finished when they exit a production line. However, service marketers must deal with a broader range of issues, addressed in this course, including design of the service production process, recruitment and training of service providers, and relationship marketing for customer retention.

  PREREQUISITES:

• MRKT4019

  SPORTS AND ENTERTAINMENT MANAGEMENT (ADMG4019)

  MRKT4019
  SPORTS AND ENTERTAINMENT MANAGEMENT (ADMG4019)

  Credits (Min/Max): 3/3

  This course will provide a comprehensive, current and concise introduction to sports & entertainment management principles and practices. Functional overviews of industry skills are presented and exposure to organizational practices, law and governance, facilities and venues, marketing, ethical applications, broadcasting, sales, event management, agency, advertising, sponsorship, international entertainment will be addressed. Cross-listed with ADMG4019

  PREREQUISITES:

• MRKT4031

  CONTEMPORARY CONCEPTS IN MARKETING

  MRKT4031
  CONTEMPORARY CONCEPTS IN MARKETING

  Credits (Min/Max): 3/3

  As the signature course in the Marketing Program, this is a seminar on issues currently drawing attention in the marketing literature and the business community that affect marketing management. Ethical considerations are explored that affect marketing policy-making. Through additional case analysis some of the worst marketing blunders and mistakes in history are examined and evaluated.

  PREREQUISITES:

  ADMG2021 OR MRKT2021

• MRKT4035

  RETAIL MARKETING AND MANAGEMENT

  MRKT4035
  RETAIL MARKETING AND MANAGEMENT

  Credits (Min/Max): 3/3

  Retail marketing examines the set of business activities that adds value to the products and services sold to consumers for their personal or family use. Topics include: store-based retailing, electronic and non-store retailing forms, merchandising, retail pricing, store layout and management, site selection, and retail market strategies.

  PREREQUISITES:

• MRKT4046

  SALES MANAGEMENT

  MRKT4046
  SALES MANAGEMENT

  Credits (Min/Max): 3/3

  The role of sales managers is examined in this combination theory and skills course. Various specialized managerial functions are studied such as sales department budgeting, sales force organization, territory design, sales forecasting, sales compensation, performance evaluation, sales training, sales personnel recruitment, and sales force motivation.

  PREREQUISITES:

  MRKT3016

Minor Requirements: 6 credits (Select MRKT3012 or MRKT4014)

• MRKT2021

  MARKETING MANAGEMENT (ADMG2021)

  MRKT2021
  MARKETING MANAGEMENT (ADMG2021)

  Credits (Min/Max): 3/3

  A basic study of marketing systems in the American economy. This course includes, identifying the activities involved in the flow of goods among manufacturers, brokers, wholesalers, retailers and consumers. The nature of demand, buyer behavior, costs and pricing, sales strategies, promotions and techniques are presented.Cross-listed with ADMG2021

  PREREQUISITES:

• MRKT3012

  BUYER BEHAVIOR

  MRKT3012
  BUYER BEHAVIOR

  Credits (Min/Max): 3/3

  This course focuses on the role of buyers in the marketing process. Buyer behavior in the consumer marketplace as well as the organizational buying process is examined. The study of buying behaviors enhances understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what kind of affective, cognitive, and social mechanisms enter into the purchasing decision. A sampling of specific topics addressed includes the role of attitudes, learning and memory, and lifestyles and culture in the buying decision.

  PREREQUISITES:

  ADMG2021 or MRKT2021

• MRKT4014

  MARKETING STRATEGY

  MRKT4014
  MARKETING STRATEGY

  Credits (Min/Max): 3/3

  A capstone course in marketing that emphasizes planning at the management level. Examines key concepts and issues that impact planning decisions, such as analysis of the marketing environment; formulation of marketing strategies; and development, implementation, and control of the marketing program. Using case studies, students are expected to develop comprehensive marketing plans and recommended solutions to specific situations encountered by marketing professionals operating in a wide variety of organizations.

  PREREQUISITES:

  MRKT3012