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Degrees and Requirements

Sports and Entertainment Marketing Certificate

The Sports & Entertainment Marketing certificate is designed to provide undergraduate students interested in the entertainment world with basic competencies needed to navigate the industry. Students will be equipped with a toolset that will enable them to enter various fields in the entertainment industry with confidence, as well as procure a better understanding of the norms and expectations of the industry.  

A total of 12 credits are required for completion of the certificate.  This undergraduate certificate must be completed within the student's graduation timeline. The certificate is open to all bachelor degree majors, including students in the Marketing department.  

Summary of Requirements

Sports & Entertainment Marketing Elective: Choose 1 Course: 3 credits

  • MRKT3050
    INTERNET MARKETING

    MRKT3050
    INTERNET MARKETING

    Credits (Min/Max): 3/3

    PREREQUISITE: ADMG2021 AND MRKT2021 Marketers have been using electronic tools for many years, but the Internet and other new electronic technologies have created a flood of interesting and innovative ways to provide customer value. Internet Marketing is traditional marketing using electronic methods. It affects traditional marketing in two ways. First, it increases efficiency in established marketing functions. Secondly, the technology of E-marketing transforms many marketing strategies. The transformation results in new business models that add customer value and may increase company profitability. These new opportunities create many questions that are addressed in this course. How can firms leverage new technologies to maximum benefit? How much commitment should marketers make to Internet marketing programs?

    PREREQUISITES:

    ADMG2021 or MRKT2021

  • MRKT4051
    INTERNSHIP I @

    MRKT4051
    INTERNSHIP I @

    Credits (Min/Max): 1/6

    A field experience in a customer service, sales, advertising, retail, or marketing support position, supervised by a field practitioner as well as college faculty. The internship is designed to increase understanding of the various functional areas that comprise the field of marketing.

    PREREQUISITES:

Sports & Entertainment Marketing Required Courses: 9 credits

  • MRKT2021
    MARKETING MANAGEMENT

    MRKT2021
    MARKETING MANAGEMENT

    Credits (Min/Max): 3/3

    A basic study of marketing systems in the American economy. This course includes, identifying the activities involved in the flow of goods among manufacturers, brokers, wholesalers, retailers and consumers. The nature of demand, buyer behavior, costs and pricing, sales strategies, promotions and techniques are presented.Cross-listed with ADMG2021

    PREREQUISITES:

  • SEMG3030

    SEMG3030

    Credits (Min/Max): /

    PREREQUISITES:

    MRKT2021

  • SEMG3031

    SEMG3031

    Credits (Min/Max): /

    PREREQUISITES:

    ADMG2021 or MRKT2021